BNI Business Spotlight – Dr. Catherine Darley

Its BNI business spotlight time!!  Today’s featured member is none other than the wonderful Dr. Catherine Darley – she is a naturopathic doctor specializing in sleep. (we all could use better sleep couldn’t we?)  I met Catherine when she joined our chapter about 7 months ago and have had a really great time getting to know her!  She has an amazing office down on Third Ave (one of my favorite buildings in Seattle!).  Last week Catherine and I sat down for a cup of coffee and spent an hour talking about business, life and best of all crazy travels!  I would love to tell you where (its killing me not to) but I think she is going to use it for her next presentation, so  I’ll keep it secret… for now.

We of course snapped a few photos – here is one of my favs:


Tell us a little bit about you:

Catherine Darley, ND – The Institute of Naturopathic Sleep Medicine

How can we reach you?:  – 206-624-9950

In Catherine’s words:

1)    How long have you been in your business? Since May of 2007 – I joined BNI in December of 2008
2)    What made you choose to join the Madison Marketeers? The group was very professional and I liked that.
3)    What has BNI done for your business? BNI has introduced me to some very sincere business professionals with the entrepreneur mindset, it has helped me come up with new ideas and realize what a great investment networking is!
4)    What are your goals? My goal is to make Seattle have healthier sleep.  There is nothing better than being well rested!
5)    What do you like most about work? My favorite part of work is that “AH HA” moment when it really clicks and they (my patients) can see they too can have good healthy sleep.
6)    What is an average day like for you? In daily life – my family comes first, I really enjoy spending time with them.  Then it is off to the office where I meet with clients, work on writing articles, proposals and work on my public speaking presentations.
7)    Is there anything you specialize in with your business? Sleep, definitely sleep.  I help people re-learn good and healthy sleeping habits.
8)    What sets you apart from your competitors? Well – I’m really the only one!  I take the naturopathic view – very holistic and am always taking classes and continuing my education.

9)  Describe your dream client: It would be someone who has not slept in 20 years, a person who is motivated to take steps day by day to get to that healthy happy place in their life.

10) Do you Travel for work?  I travel often for education – but as far as seeing clients, appointments can often be done over the phone.

11)    Any Hobbies?? Gardening, Environmental Activism, Volunteering
12)     Why did you get into this business? I feel that a crucial part of health that is often overlooked is sleep and needs to be addressed.  Also, I disagree with the macho view of “5 hours is enough for me” attitude, when it really isn’t good for anyone!
13)     What is one interesting fact about you? As part of my daily routine I consciously take a moment each evening to think about my clients and wish them good night.  I believe good thoughts, wishes and prayers are a great way to help in the healing process.

If you sleep better, you’ll feel better – think clearer – you’ll be more creative and overall enjoy life a little more.  So, if you know someone who would like to see the world in a new & brighter way (by being awake!)– have them call Dr. Catherine!   Here is her info one more time:

Catherine Darley, ND – The Institute of Naturopathic Sleep Medicine  – 206-624-9950

If you are interested in visiting our BNI chapter to see if it would be a good fit to help grow your business, please do so!  We meet on Wednesday from 1-2:30 at the Starbucks in Madison Park. You can email our President, Mr. Travis Banducci if you have any questions.

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